M1Stop Video Marketing

8 VIDEOS YOUR BUSINESS SHOULD HAVE

Creating an effective video marketing campaign isn't a walk in the park (and it isn't a rocket science either). You need a series of videos which will not only accomplish a certain task but at the same time would work in harmony. These are the 8 video ideas that your company should create (or outsource) first to increase organic traffic while giving back to the community.

01
INTRO Video

It's your WHO AM I video - typically a short overview of the most important information about your company. It focuses on the highlights and the unique selling proposition (USP) of your products or services. It should also explain who your IDEAL customers are, their problems, and the solutions that you have provided for them.

Frequency: Typically Updated Yearly
Length: 90 to 180seconds

02
ABOUT Video

The ABOUT video is a little background of YOU, your story, your personality, and your core values. It is a deeper look on how you want to add VALUE to the universe. In our 2nd video, we aim to gain TRUST from the viewers. To do that, we can include some testimonials from employees or previous clients and tell their stories and experiences on doing business with you and your company.

Frequency: Semi-annually or Quarterly
Length: 90 to 180seconds

03
LANDING Page Video

We position you as an expert on your field. We explain the concept of your offering that is understandable by potential clients and address their common questions while differentiating you from other suppliers. A common form of this is an explainer video. It is the first video displayed on your website or social media accounts and it aims to convert leads to clients (usually using a kick-ass call-to-action (CTA).

Frequency: Annually / Semi-annually
Length: 120 to 240seconds

04
HOW-TO Videos

Most people learn better when they can see what they're trying to accomplish. This is perhaps the reason why tutorial videos are the simplest but most effective video to produce. It directly answers a need while educating customers on how to use your product/service. Again, it establishes that you are an expert. And since you're helping for free, people will try to repay you through referrals.

Frequency: Monthly or Bi-monthly
Length: 60 to 120seconds

05
EMPOWERING Videos

06
CAMPAIGN Video

07
TOP 10 Videos

08
SHORT Film

Here's another easy and cost-effective type of video. The most common examples of these are inspirational and motivational videos. It helps you convey your brand essence, mission, and vision of the company. A perfect example of this is how Apple deliver their message with their ads. People buy from them partly because they believe in the vision of the company.

Frequency: Monthly or Bi-monthly
Length: 60 to 120seconds

Like a PROMO video, a campaign ad is used for advertising on Facebook, YouTube, LinkedIn and other social media platforms. It aims to drive leads to your landing page. Similarly, your campaign should address a problem with a unique, effective, practical, and doable solution. A short documentary of a fundraiser or charity is worth considering for this one.

Frequency: Monthly
Length: 60 to 120seconds

The reason behind the popularity of the videos produced by production companies like Buzzfeed and Watchmojo is their extensive use of listicles also known as Top 10. You can have a countdown of something that's relevant to your field that could be both entertaining and informative for your target audience. Try researching on a good topic to feature and see how you can add value to your viewers.

Frequency: Monthly
Length: 120 to 300 seconds

Last but definitely not the least (and one of our favorite types of video) is a narrative video. With the evolution of technology and the way we do marketing nowadays, one thing remains untouchable - that STORY is still the KING when it comes to content creation. The reason why most of the trending short films went viral organically is because people tend to SHARE videos that trigger our emotion.

Frequency: Season-dependent
Length: 60 to 600seconds

VIDEOS THAT INSPIRE

Non-profit / Campaign

Motivational

Short Film / Inspirational

Company Profile / AVP

VIDEOS
THAT
EDUCATE

INCREASE YOUR WEBSITE TRAFFIC
GROW YOUR BUSINESS w/ SALESBOOSTERS

ONLINE VIDEOS EXPLAINED IN 60 SECS
5 WAYS HOW VIDEOS CAN INSPIRE ACTION

WHAT WE DO

We create CUSTOM videos for your business. The studio provides concept-to-delivery production services including script writing, voice casting and recording, music composition, final editing, and sound design.